Coca-Cola Ltd. has partnered with one of the best known environment organizations, the World Wildlife Fund (WWF). WWF works to protect threatened habitats, conserve species at risk, and address global threats. WWF concentrates on six crosscutting environmental issues: freshwater preservation, climate change, endangered species, toxics, forests, and marine.

New Partnership with WWF-Canada to Protect Watersheds in Canada

In 2007 The Coca-Cola Company (TCCC) and WWF (World Wildlife Fund) launched a global partnership to conserve and protect freshwater sources. The partnership will conserve seven of the world’s most critical freshwater eco-regions while helping TCCC become a leader in water efficiency and water stewardship.

In support of this partnership Coca-Cola Ltd. made an additional $1 million, four-year commitment to WWF-Canada in late 2008, towards watershed protection and the creation of a national freshwater strategy for Canada. Coca-Cola Ltd. and WWF-Canada have agreed to work together on a global to local approach that includes support for national policy development, local community and stakeholder engagement, as well as the promotion of water conservation in Canada. This partnership is the first step in a longer-term commitment to WWF-Canada and water stewardship in Canada.

See news release on our partnership announcement

WWF’s Earth Hour

Earth Hour is a global WWF climate change initiative. This year, Coca-Cola Ltd. was an official sponsor for Earth Hour.

At the event, Coca-Cola Ltd. announced its first Environmental Olympic Torchbearer team. Click here to find out more!

For more information on Earth Hour go to: www.earthhour.org

Here are a couple pictures from last year’s event:

WWF/CN Tower Climb

For the past 3 years, Coca-Cola Ltd. has supported WWF’s CN Tower Climb with both product and financial donations.

For more information on WWF-Canada go to: www.wwf.ca