Coca-Cola’s reduced-calorie cola sweetened from natural sources now available
TORONTO, September 23, 2016 – Canadians love the great taste of Coca-Cola, and now, for the first time ever, they will be able to enjoy great Coca-Cola taste with 50 per cent fewer calories than regular colas. Sweetened from natural sources – a blend of stevia extract and cane sugar - Coca-Cola Life joins other trademark brands marketed under the “Taste the Feeling” tagline, Coca-Cola, Diet Coke and Coca-Cola Zero.
Beginning today, Coca-Cola Life will be available in 500mL PET bottles, 12 and 15-packs of 355mL cans and six-packs of 222mL mini cans at major retailers nation-wide.
“As leaders in innovation, we know Canadians love our brands and want more choices in flavours, package sizes and sweetener options,” says Michael Samoszewski, Vice President, Sparkling Business Unit, Coca-Cola Ltd. “Coca-Cola Life fills a very clear gap among Canadians looking for a great-tasting reduced-calorie soft drink that is sweetened from natural sources.”
Coca-Cola Life adds to Coca-Cola’s growing portfolio in Canada, which includes over 300 beverages, more than 70 of which are reduced-, low- or no-calorie. It also joins an increasing number of Coca-Cola beverages sweetened in part by stevia extract.
Through an extensive sampling initiative, one million Canadians will get to try Coca-Cola Life. The launch is also supported by a multi-faceted marketing campaign including television advertising, a retail activation program, digital and social media support, public relations and in-store POS.
About Coca-Cola in Canada
Coca-Cola in Canada operates in all ten provinces, and employs 6,300 people in more than 50 facilities, including six production facilities across Canada. We offer a wide variety of beverage brands, many of which come in no-calorie and low-calorie options. These beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks and ready-to-drink teas. We’re proud to offer some of the most popular brands in Canada including Coca-Cola®, Diet Coke®, Coca-Cola Zero®, Coca-Cola LifeTM, Sprite®, Fanta®, NESTEA®, POWERADE®, Minute Maid®, Dasani® and vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd. For more information about our Company, please visit www.coca-cola.ca or download the Coca-Cola Ambassador app.
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