TORONTO (ON) October 4, 2015 – As baseball fever spreads through the country at lightning speed, Coca-Cola is uniting the hearts and passion of Canadians with “#ComeTogether”, a new spot celebrating the hard work and incredible success of Canada’s baseball team.
“Nothing unites Canadians more than their passion and pride for their sports teams and Coca-Cola is always there to be part of these great times,” says Michael Samoszewski, Vice-President, Sparkling Business Unit, Coca-Cola Ltd. “As a proud partner of the Toronto Blue Jays since 1977, we couldn’t be happier or more excited to celebrate their amazing efforts and this special moment in Canadian sports history.”
The original customized “Always Coca-Cola” spot quickly became a fan favourite in 1993, with several versions being made to celebrate the Toronto Blue Jays and their World Series win. This new version was created with a nod to the past in a similar style, with brightly-coloured animated graphics and logos and the recognizable catchy tune with updated lyrics.
“We wanted to create something fresh and new but not lose the nostalgic feel for those who remember and love the original,” continued Samoszewski. “Thanks to the fans, the 1993 spot became an unofficial anthem for the Toronto Blue Jays and we hope we can once again create a little magic and cheer our team through to another title!”
The 60-second spot is airing four times during the broadcast of the Toronto Blue Jays’ last regular season game on Sunday, October 4. The spot, which can be viewed here: https://youtu.be/wWGl3BLlINc, will also be aired on radio and promoted through social channels. Creative agency Sid Lee led the development of the new spot, with support from UM on media buying and Gravity on social.
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About Coca-Cola Canada
Coca-Cola in Canada operates in all ten provinces, and employs 6,300 people in more than 50 facilities, including seven production facilities across Canada. We offer a wide variety of beverage brands, many of which come in no-calorie and low-calorie options. These beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks and ready-to-drink teas. We’re proud to offer some of the most popular brands in Canada including Coca-Cola®, Diet Coke®, Coca-Cola Zero®, Sprite®, Fanta®, Nestea®, PowerAde®, Minute Maid®, Dasani® and vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd. For more information about our Company, please visit www.coca-cola.ca or www.thecoca-colacompany.com.
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For more information or to arrange an interview, please contact:
Coca-Cola Refreshments Canada
W: (416) 424-6373
M: (647) 637-2574