The Company’s largest ever Chinese New Year campaign will kick off at Aberdeen Centre
TORONTO, February 4, 2016 – Coca-Cola is ushering in the year of the monkey and sharing a Coke with visitors to Richmond’s Aberdeen Centre during Chinese New Year celebrations this month.
The event, part of Coca-Cola’s largest ever Chinese New Year campaign, will mark the brief return of Coca-Cola’s popular Share a Coke program, giving fans the chance to customize their very own 222mL mini-can of Coca-Cola with their name in English or Chinese characters.
“We’re excited to be sharing a Coke with our fans once again during Chinese New Year,” says Shamus Qu, Director of Multicultural Marketing at Coca-Cola Ltd. “This is a special time of year for families across Canada and Coca-Cola is proud to share in these important celebrations.”
Coca-Cola will be celebrating Chinese New Year across Canada with targeted print, digital and television advertising, as well as an experiential event. And, for the first time ever, Chinese-language Coca-Cola ads will run nationally until mid-February.
The Fairchild Television Chinese New Year’s Eve countdown show at Aberdeen Centre, sponsored by Coca-Cola, will take place February 7 from 10:30pm – 12:10am in the Central Atrium.
About Coca-Cola in Canada
Coca-Cola in Canada operates in all ten provinces, and employs 6,300 people in more than 50 facilities, including six production facilities across Canada. We offer a wide variety of beverage brands, many of which come in no-calorie and low-calorie options. These beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks and ready-to-drink teas. We’re proud to offer some of the most popular brands in Canada including Coca-Cola®, Diet Coke®, Coca-Cola Zero®, Sprite®, Fanta®, Nestea®, Powerade®, Minute Maid®, Dasani® and vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd. For more information about our Company, please visit www.coca-cola.ca or www.thecoca-colacompany.com.
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