Downtown Toronto pop-up shop to showcase select pieces from Diet Coke inspired collections

(TORONTO, September 22, 2014) – Diet Coke and luxury online retailer, Gilt.com are teaming up to launch the first-ever Diet Coke Curated Collection, both online and at a downtown Toronto pop-up shop location. Inspired by the brand palette and light, crisp refreshing taste of Diet Coke, the collection, which includes women’s and men’s apparel, accessories and home décor items, will be revealed over five weeks on the retailer’s website, Gilt.com.

To preview select pieces from each collection while enjoying a Diet Coke, consumers can also visit the Diet Coke Get a Taste Style Bar in Toronto. The pop-up shop launches with a public event hosted by life and style bloggers, Stephanie Sterjovski and Neal Jolly on September 23 at 7:00 p.m. and will remain open from noon to 8:00 p.m. September 24 to October 23, 2014.

“Online shopping is a popular activity for many of us when we get a moment to check out, and we know that the light and crisp taste of Diet Coke is the perfect companion for these moments in your day,” says Shelly Walia, Marketing Manager for Diet Coke. “Sometimes we just need to take a step back from our day to lighten up and regain perspective, and perusing the Diet Coke Curated Collection on Gilt.com is perfect for that.”

The Diet Coke Curated Collection was inspired by five themes – Light, Red, Refresh, Boost and Luxe. Each week, a new collection will become available for purchase on Gilt.com.

“The Diet Coke Curated Collection is on trend for fall 2014. The collection includes metallics, bright reds and black and white accents inspired by the iconic beverage,” says Chassie Post, Lifestyle Editor at Gilt.com. “The collection really embraces everything Diet Coke stands for by embodying a light, crisp and classic feel.”

Consumers can shop the Diet Coke Curated Collection starting September 24 on Gilt.com, or visit the Diet Coke Get a Taste Style Bar at 363 King St. West (at Blue Jays Way) in Toronto from noon to 8:00 p.m. daily until October 23.

About Coca-Cola Canada

Coca-Cola in Canada operates in all ten provinces, and employs 6,300 people in more than 50 facilities, including seven production facilities across Canada. We offer a wide variety of beverage brands, many of which come in no-calorie and low-calorie options. These beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks and ready-to-drink teas. We’re proud to offer some of the most popular brands in Canada including Coca-Cola®, Diet Coke®, Coca-Cola Zero®, Sprite®, Fanta®, Nestea®, PowerAde®, Minute Maid®, Dasani® and vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd. For more information about our Company, please visit our website at www.livepositively.ca or www.cocacola.ca.

On social media:

Twitter: @DietCoke_CA 
Facebook.com/DietCoke
Instagram: DietCoke_CA

 

About Gilt

Gilt, www.gilt.com, is an innovative global online shopping destination offering its members special access to the most inspiring merchandise and experiences all at insider prices. Gilt opens a window every day to the exceptional as it continually searches the world for the most coveted brands and products, including fashion and accessories for women, men, and children; and home decor.

On social media:

Twitter: @Gilt 
Instagram: @Gilt
Facebook.com/gilt

FOR MORE INFORMATION, PLEASE CONTACT:

Shannon Denny
Director, Brand & Business Communications 
Coca-Cola Refreshments 
647-637-2574 
sdenny@coca-cola.com

Mary Dunne 
rock-it promotions, inc. for Gilt 
416-656-0707 x110 
mary@rockitpromo.com