Breakfast Club of Canada and Minute Maid providing students with a healthy start to school

(Toronto, October 6, 2015) – Breakfast Club of Canada and Minute Maid are teaming up for the first-ever Minute Maid Breakfast Day in Canada today. This new national initiative will raise awareness about the importance of a balanced breakfast, the number of Canadian students at risk of going to school hungry, and how Breakfast Club of Canada helps hundreds of thousands of students succeed.

Every Canadian can participate in Minute Maid Breakfast Day in Canada. People can volunteer at their local Breakfast Club of Canada program, or start a new Breakfast Club at their school. Every $1 Breakfast Club of Canada raises provides breakfast for one student for one day, and too many Canadian students are going without.

“We are excited to launch Breakfast Day in Canada today with Minute Maid. It’s a day for all Canadians to come together to support youth in communities across Canada,” says Daniel Germain, President and Founder of Breakfast Club of Canada. “Working together with partners like Minute Maid, we’ve been able to make significant changes that are putting more students on the road to success.”

Over 1.15 million Canadian students, 1 in 7, are at risk of going to school on an empty stomach. New Canadians and Aboriginal Canadians are at even greater risk. Research shows that having a nutritious breakfast leads to student success. Benefits include higher marks, higher graduation rates, higher school attendance, increased concentration, fewer behavioural challenges and less bullying.

“A healthy, balanced breakfast is important for all students, and Minute Maid has a role to play in helping all Canadian youth get the best start to their day,” says Christian Polge, President of Coca-Cola Ltd. “From coast to coast today, our employees are starting their day volunteering at a local Breakfast Club. They are demonstrating the commitment we share to the communities we serve.”

Minute Maid is a wholly-owned subsidiary of Coca-Cola Ltd. and today hundreds of Coca-Cola Canada employees will launch Minute Maid Breakfast Day in Canada by volunteering at Breakfast Club locations in 25 cities across Canada today. It is the largest ever single-day volunteer program the Company has held in Canada. 

Breakfast Club of Canada and Minute Maid have been partners for 15 years. Minute Maid donates 100% juice free of charge to Breakfast Club of Canada, which they serve according to Canada’s Food Guide. Together, they support 1,455 Breakfast Club school programs, serving over 25 million free breakfasts to 166,000 students annually. Breakfast Day in Canada is an opportunity to highlight this important work, and inspire others to get involved and make a difference for students.

In Quebec, Minute Maid Breakfast Day will be supported by Couche-Tard convenience stores, where $1 from the purchase of any 450 mL Minute Maid or Five Alive beverage from September 23rd to October 27th will be donated to Breakfast Club of Canada.

For more information about Breakfast Club of Canada and to get involved visit http://www.breakfastclubcanada.org/.

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About Breakfast Club of Canada:

Breakfast Club of Canada has been making a difference in young lives for two decades now, by ensuring that as many children as possible start their school day with a nutritious breakfast. It also strives to create a nourishing environment for students and spearhead a variety of initiatives designed to build healthy self-esteem. The Club teams up with community partners and regional organizations to develop solutions adapted to local needs. Today, the Breakfast Club of Canada helps feed some 166,000 students in 1,455 elementary and high schools across the country.

About Coca-Cola Canada

Coca-Cola in Canada operates in all ten provinces, and employs 6,300 people in more than 50 facilities, including seven production facilities across Canada. We offer a wide variety of beverage brands, many of which come in no-calorie and low-calorie options. These beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks and ready-to-drink teas. We’re proud to offer some of the most popular brands in Canada including Coca-Cola®, Diet Coke®, Coca-Cola Zero®, Sprite®, Fanta®, Nestea®, PowerAde®, Minute Maid®, Dasani® and vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd. For more information about our Company, please visit www.coca-cola.ca or www.thecoca-colacompany.com. 

On social media:

Twitter: @CocaColaCo_CA, @BreakfastCanada
#BreakfastDay2015

FOR MORE INFORMATION, PLEASE CONTACT:

Caroline Tassé
Communications & Marketing Development Advisor
Breakfast Club of Canada
450-641-3230 x3220
Caroline.Tasse@clubdejeuner.org 

Ron Soreanu
Director, Public Affairs & Communications
Coca-Cola Ltd.
647-881-4749
rsoreanu@coca-cola.com