“Play a Coke” all summer long with over 185 curated Spotify playlists on bottles of Coca-Cola, Diet Coke and Coca-Cola Zero
TORONTO, MAY 3, 2016 – Coca-Cola is getting into the summer spirit with “Play a Coke”, a new twist on one of the Company’s most successful programs of all time, “Share a Coke”. Unique to Canada, “Play a Coke” will swap the logos on over 60 million Coca-Cola, Diet Coke and Coca-Cola Zero bottles for over 185 unique, shareable moments, each linked to a Spotify playlist that brings that moment to life. Fans will be able to access specially-curated playlists for moments such as “First Kiss”, “Road Trip” and “True North, Strong”, simply by downloading the Play a Coke app, pointing their smartphone at their Coca-Cola bottle or fountain cup and pressing play.
“Like an ice cold Coca-Cola, music finds a way to bring people together, regardless of who we are, how old we are, where we live or where we come from,” says Michael Samoszewski, Vice President, Sparkling Business Unit, Coca-Cola Ltd. “This summer, we are tapping into the universal love of music and inviting Canadians to ‘Share a Coke’ and the soundtracks to their special moments.”
Through the “Play a Coke” app, which was developed in Canada specifically for the Canadian market, fans will be able to digitally interact with their bottle of Coca-Cola like never before. Once a playlist is unlocked, users can play, pause and control song selection through their smartphone by twisting the bottle back and forth. The campaign will also include limited-edition releases of Cherry Coke and Vanilla Coke, the two Coca-Cola flavours requested most often by Canadians.
The excitement continues all summer long with a second release of “Play a Coke” launching in early July, which will feature even more summer moments on bottles. The multi-faceted campaign includes a number of additional consumer touch points, including experiential activations, online paid media, in-store marketing and social media engagement.
Consumers can download the “Play a Coke” app through the App Store or Google Play or visit playacoke.ca for more information and share their favourite summer moments with Coca-Cola @cocacola_ca on Twitter and Instagram and by using #TasteTheFeeling.
About Coca-Cola in Canada
Coca-Cola in Canada operates in all ten provinces, and employs 6,300 people in more than 50 facilities, including six production facilities across Canada. We offer a wide variety of beverage brands, many of which come in no-calorie and low-calorie options. These beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks and ready-to-drink teas. We’re proud to offer some of the most popular brands in Canada including Coca-Cola®, Diet Coke®, Coca-Cola Zero®, Sprite®, Fanta®, Nestea®, Powerade®, Minute Maid®, Dasani® and vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd. For more information about our Company, please visit www.coca-cola.ca or www.thecoca-colacompany.com.
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FOR MORE INFORMATION, PLEASE CONTACT:
Account Director, Hill + Knowlton
Manager, Brand & Business Communications