TORONTO, March 1, 2017 – In today’s hectic world, there’s nothing like the delicious taste of home-brewed iced tea for a calming respite. Today, Canadians can enjoy just such a refreshing break with the launch of Gold Peak, Coca-Cola’s new premium ready-to-drink (RTD) tea, featuring a delicious, home-brewed taste.
Gold Peak is crafted with real tea and lightly sweetened with cane sugar for a home-brewed taste that is taste-preferred to its premium RTD tea competitor. Gold Peak is now available in lemon and raspberry flavours in 547mL bottles and 1.75L carafes at retail and foodservice outlets across Canada. Gold Peak is also available unsweetened in 547mL bottles.
“Crafted with mountain grown tea leaves and natural flavours, Gold Peak delivers on a taste so good you’ll swear it’s homemade,” said Michael Samoszewski, Vice President, Marketing, Coca-Cola Ltd. “Each sip reminds you of what matters most – the comforting feeling of home and family and being surrounded by loved ones. Gold Peak is truly the taste that brings you home.”
Gold Peak is a $1 billion brand in the United States, and it joins Nestea, the No. 1 RTD tea in Canada, to bolster the company’s tea portfolio in the Canadian market. With Gold Peak and Nestea together, Coca-Cola is offering Canadians a variety of great-tasting RTD tea options.
Coca-Cola is committed to making Gold Peak Canada’s leading premium RTD tea—a category that grew 39% last year in Canada. The company will promote Gold Peak through an integrated marketing campaign, including television advertising, social media, retail activation, and exciting events, including a tiny home that will tour major markets in Canada for Gold Peak samplings. For more information visit: www.goldpeakbeverages.ca.
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About Coca-Cola Canada
Coca-Cola in Canada operates in all ten provinces, and employs 6,200 people in more than 50 facilities, including six production facilities across Canada. We offer a wide variety of beverage brands, many of which come in no-calorie and low-calorie options. These beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks and ready-to-drink teas. We’re proud to offer some of the most popular brands in Canada including Coca-Cola®, Diet Coke®, Coca-Cola® Zero Sugar, Sprite®, Fanta®, Nestea®, POWERADE®, Minute Maid®, DASANI® and vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and
Coca-Cola Ltd. For more information about our Company, please visit www.coca-cola.ca or www.thecoca-colacompany.com.
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