summer campaign continues to hydrate the hustle with local artist collaborations
toronto, june 20, 2016 - Glacèau vitaminwater wants the longest day of the year to be filled with sunshine, regardless of the weather. the original enhanced water beverage has launched a new flavour in canada, shine (also available in zero-calorie shine zero), a delicious combination of natural watermelon and pink grapefruit flavours and an excellent source of vitamin d.
“vitaminwater has always been a delicious choice for hydration with a little something extra, and our newest flavour, shine, includes a little drop of sunshine in every bottle from vitamin d and the naturally delicious flavour of the summer, watermelon pink grapefruit,” says angie balian, vp of still beverages, coca-cola ltd.
vitamin d helps in the absorption of calcium and is a nutrient in need for many canadians. every bottle of vitaminwater shine and shine zero is a source of calcium, plus 100% daily value of vitamin c and 20% daily value of b-vitamins.
in addition to launching a new flavour, vitaminwater is continuing to build up its think+drink+do campaign, now in its second year. the brand is celebrating the entrepreneurial spirit by working with local artists to motivate the everyday hustle of millennials on the move.
four local visual artists collaborated on motivational posters that appear in outdoor ads in vancouver, calgary, toronto and montreal, including transit ads and an innovative twist on the standard wild posting - the art pieces are available as tear away posters for those inspired to take them home. the artists and their works will also be featured on vitaminwater canada’s instagram (@vitaminwatercanada).
the brand also teamed up with musician and youtube star, andrew huang, who developed an original rap inspired by the newest vitaminwater flavour, shine [view the video at https://youtu.be/upYdWNdsG7Q].
“i have a passion for music and love to create unique and shareable content for my fans,” says huang. “i was really excited to work with vitaminwater because they truly value the creative spirit.”
vitaminwater will also bring its 24/7 hydration station to hydrate all the wayhomies inside and out at the wayhome music and arts festival, with a sampling activation designed to fuel the fun over the three-day festival, july 22-24.
about Glacèau vitaminwater:
Glacèau vitaminwater - the original from new york – is a great-tasting, hydrating beverage with the added bonus of some vitamins and minerals for a little extra nutrition. in canada, the vitaminwater rainbow features 12 flavour variants, including four vitaminwater zero calorie flavours. for more information, visit www.vitaminwatercanada.ca.
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