“Nothing can stop me, when I taste the feeling…”
The catchy lyrics from Coca-Cola’s “Taste the Feeling” track by Avicii featuring breakout artist Conrad Sewell has hit a new pitch. The soccer pitch, that is.
Recently “Taste the Feeling” was announced as the official song of the Coca-Cola UEFA EURO 2016 campaign. Written by Swedish artist and producer Avicii with the moving vocals of London-born, Australian raised singer Sewell, the song is now available on Spotify and iTunes here. The song is also being featured in TV commercials as part of Coca-Cola’s campaign.
Sewell’s acoustic version of “Taste the Feeling” was released back in January for the launch of Coca-Cola’s new global campaign, which celebrates the special feeling any Coca-Cola brings to everyday moments.
When it came to capturing the essence of liveliness and vitality for the UEFA EURO 2016, Avicii’s style and approach was a perfect fit. The “Taste the Feeling” remix by Avicii is an energetic anthem that perfectly captures the spirit of Coca-Cola’s UEFA EURO 2016 campaign.
“We’ve worked with Avicii since 2011 on several projects, and he knows how to create optimistic music that resonates with listeners around the world,” says Joe Belliotti, head of global music at Coca-Cola. “He has a melodic and musical sensibility that draws you in… he creates songs with a modern feel but adds traditional instruments to the mix.”
It’s true. Avicii is no newcomer to collaborating with the Coca-Cola Music team, but the unpretentious artist is honoured to be working on an event that is so important to him personally.
“It means a lot to be involved in this project,” he said. “When Coca-Cola approached me about making their anthem for the UEFA Euro 2016 campaign I could tell that it was going to be a really fun and a creative way to make a track that would connect with one of the biggest football events in the world.”
The collaborative team spirit that developed between Sewell and Avicii during the track’s production will no doubt resonate strongly with soccer fans around the world.
“I really enjoyed working with Conrad. He has a really unique voice and way of delivering his vocals,” says Avicii.
Sewell joined Avicii at PRMD studios in Stockholm where he says, the two “immediately gelled creatively. It’s always great when you can just sit down and get straight into the vibe with someone.”
Feeling the Beat
Now fans will also be able to connect with the song on the dance floor of their very own living room. “Taste the Feeling” by Avicii and Conrad Sewell will be featured in the Ubisoft game, Just Dance, accompanied by dedicated high-energy choreography.
For fans in Europe, Just Dance featuring “Taste the Feeling” will be part of a five-city tour in France and activated in Coca-Cola fan zones during the UEFA EURO.
As for Avicii, he says he “may give it a try when no one is looking.”
For an exclusive behind-the-scenes look at Avicii and Conrad Sewell’s collaboration, click here.