When women succeed in their communities, the communities themselves succeed in terms of overall prosperity and health. Over and over, studies have found a direct correlation between women’s empowerment and GDP growth, business growth, environmental sustainability, improved human health, and other positive impacts.
In 2010, Coca-Cola launched an initiative called 5by20 that aims to empower 5 million women entrepreneurs across the Company’s global value chain by 2020. In real terms that means working with small businesses in over 200 countries and territories globally. In collaboration with our partners, Coca-Cola aims to help female entrepreneurs overcome the obstacles they face to business success.
This includes women who:
- Produce ingredients,
- Supply goods,
- Distribute beverages,
- Own shops,
- Recycle packaging, and
- Create products from packaging.
In addition to being entrepreneurs, these women are also daughters, mothers, family leaders, caregivers and wives. They set ambitious goals and work hard to achieve those goals. They aspire to own their own businesses, provide a good education for their children, and create the best life possible for their families. 5by20 aims to provide the tools and skills needed to achieve those dreams.
Here in Canada Coca-Cola has partnered with Mompreneurs Momentum Enterprise of Canada (Momentum), an organization dedicated to the support, education and empowerment of moms in business across Canada. Momentum is the first Canadian organization to take part in the 5by20 program. Coca-Cola Canada is working with Momentum to provide educational support for 10,000 Canadian women entrepreneurs by the end of 2016, with a goal to continue supporting women’s economic empowerment towards our 2020 goal.
In the early 1900s, the United Nations began celebrating women and in 1975, International Women's Day was established as a time to reflect on progress made, to call for change and to celebrate acts of courage and determination by ordinary women who have played an extraordinary role in the history of their countries and communities.
In honour of International Women’s Day, March 8, we invite you to watch this short film about just a few of the extraordinary women who have benefited from 5by20 and have transformed their lives.