Get excited Canada because starting today you can share what makes you, you through the ‘One of a Kind’ program. Millions of unique and colourful package designs are available on shelves now for 500 mL PET as well as 355 mL and 237 mL glass bottles of Diet Coke for a limited time. Additionally a select number of vibrant patterns are also available on our 355 mL and 222 mL cans. No two bottles are exactly the same – just like those who enjoy Diet Coke.
“The ‘One of a Kind’ campaign showcases the great taste of Diet Coke that Canadians know and love in a completely new way,” says Michael Samoszewski, Vice President, Sparkling Business Unit, Coca-Cola Ltd. “With millions of designs to choose from, Canadians will have fun finding that one Diet Coke bottle that truly reflects what makes them unique and ‘One of a Kind’.”
To bring you this rainbow of packaging, Diet Coke has teamed up with HP to make use of their innovative HP Indigo digital printing technology. To get the myriad of patterns you see, HP started with 36 base designs provided by Diet Coke and inspired by the bubbles, fizz, taste and spirit that makes Diet Coke one of a kind. HP SmartStream Mosaic software in turn takes these base designs and, by playing on specific design elements in each, uses them to generate millions of entirely unique and original graphics.
Diet Coke has partnered with celebrity stylist, E! “Fashion Police” host and Diet Coke fan, Brad Goreski to help us share the One of a Kind program. Goreski will be sharing with Canadians his own must-have fashion items and accessories for the fall season as well as providing tips on how to add a splash of colour to make any outfit standout.
“Like fashion, the new One of a Kind Diet Coke bottles are a distinct reflection of personal style,” says Goreski. “With millions of unique designs, fans will have the perfect accessory for their One of a Kind look.”
Even tennis superstar Genie Bouchard is getting in on the action, creating her own “One of a Kind”, limited edition bottle. Just 200 of these bottles are being produced, and will be part of an upcoming social media campaign. Get a look at how she did it here:
Rounding out our launch promotion of this colourful program will be a television commercial airing nationally. That ad features a kaleidoscope montage of some of the varied and vivid packaging options now available as part of the ‘One of a Kind’ promotion. Take a peek at the ad here:
Starting today ‘One of a Kind’ bottles can be purchased at major retailers across Canada for a limited time only so be sure to grab yours while you can, and tell us what makes you “One of a Kind” on Twitter and Instagram at @DietCoke_ca.