Formed in response to the destructive 1954 Hurricane Hazel to improve the regulation of river floodplains, Toronto and Region Conservation Authority (TRCA) has a strong history in watershed management and leadership in applying sustainability practices. Today, TRCA owns more than 40,000 acres of land in the Toronto region, employs more than 475 full time employees, and coordinates more than 3,000 volunteers each year.
With decades of practical experience in protecting our environment, educating young people, and engaging communities, TRCA works with governments, businesses, and individuals to build a greener, cleaner, healthier place to live.
In 2012, Coca-Cola and TRCA began a five year partnership to create a new wetland area within Tommy Thompson Park as a part of Coca-Cola’s strategy to replenish 100% of the water used in its beverages and their production. This wetland is an important way to bring natural habitat for wildlife into a park that is entirely human-made. For nearly 30 years the area served as an industrial dumping ground for concrete, bricks, and other construction debris. Through TRCA’s stewardship, Tommy Thompson Park has been transformed into a natural oasis just minutes from Toronto’s downtown core.
Coca-Cola’s partnership with TRCA extends beyond funding as its staff have volunteered dozens of hours planting native trees and grasses at Tommy Thompson Park, and collecting litter as a part of the Great Canadian Shoreline Cleanup. Coca-Cola facilities have also donated thousands of used syrup drums to TRCA to be converted to rain barrels and provided to residents and community organizations across the Greater Toronto Area to help them conserve water.