The event space was transformed to bring to life the look and feel of the new campaign, starting with glass bottle ice sculptures and a giant contour bottle projected on the side of the building. Inside, a vintage Ford Mustang in Coca-Cola red provided the perfect photo op for media and bloggers. Guests also experienced edible bubbles made out of Coca-Cola while 1950s glam servers on roller skates made sure everyone had an ice-cold Coke in hand.
By 9 p.m., #TasteTheFeeling was trending on social media and was covered by key Canadian media outlets.
“Taste The Feeling” also swept the country with Coca-Cola executives visiting 27 facilities across Canada in January. From Halifax to Victoria, Coca-Cola Canada employees gathered to hear about the new campaign and get a sneak peek at the new commercials.