Unlock new Spotify playlists on more ice-cold
with the Play a Coke App
TORONTO, MAY 2, 2017 –
“Play a Coke,” which launched exclusively in Canada in 2016, swaps the logos on
“Music is a universal language that brings all of us together, no matter our culture or background,” says Michael Samoszewski, Vice President, Marketing,
Through “Play a Coke,” people can access Spotify playlists specially curated to evoke the fun and laid-back beat of summer, from hanging out with friends at the lake to outdoor barbecues and even heating up a summer romance. With the new 2017 lineup of playlists including “Dock Life”, “BBQ Time”, “Wristband Ready”, “Nothing But Net”, and “Allô l’été“, there is something for everyone. There are also new playlists celebrating Canada’s 150th birthday.
The “Play a Coke” app was developed in Canada specifically for the Canadian market. With it, fans are able to digitally interact with their bottle of
Once a playlist is unlocked, users can play, pause and control song selection through our app’s augmented reality feature by twisting the bottle back and forth. They will be able to save the playlist to their Spotify account and listen to it all summer long. More than 30 million “Play a Coke” bottles will be available in Canada during the program.
Support for this year’s “Play a Coke” program is significantly increased from 2016 and includes social media engagement, TV, cinema and out of home advertising, along with in-store engagement.
Consumers can download the “Play a Coke” app through the App Store or Google Play or visit playacoke.ca for more information and share their favourite summer moments with
Coca-Cola in Canada operates in all ten provinces, and employs 6,200 people in more than 50 facilities, including six production facilities across Canada. We offer a wide variety of beverage brands, many of which come in no-calorie and low-calorie options. These beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks and ready-to-drink teas. We’re proud to offer some of the most popular brands in Canada including
On social media:
FOR MORE INFORMATION, PLEASE CONTACT:
Director, Brand & Business Communications