ATLANTA, Jan. 3, 2020 – The
fairlife LLC, which launched in 2012, started with a high-protein milk shake called Core Power and has grown to offer a broad portfolio of products in the fast-growing value-added dairy category in North America.
fairlife will continue to operate as a stand-alone business based in Chicago.
“We are excited for the next chapter of fairlife’s growth and innovation and look forward to continuing to work with our partners across the
Value-added dairy products have been growing steadily in the United States, in contrast to the traditional fluid milk category, with great-tasting, nutrient-dense fairlife milk products playing a significant role in that growth.
fairlife® ultra-filtered milk debuted in 2014, and sales have grown sharply since then, with strong double-digit growth each year since launch. According to Nielsen AMC, fairlife surpassed $500 million in retail sales last year.
fairlife’s continued growth has been supported by new product innovation ranging from delicious lactose-free, ultra-filtered milk with less sugar and more protein than competing brands, to high-protein recovery and nutrition shakes and drinkable snacks.
The brand also has been supported by the reach of
“fairlife is a great example of how we’re continually expanding our total beverage portfolio to bring people more of the brands they love,” said Jim Dinkins, president of
To read more about the transaction and the future of fairlife in an online Q&A with Jim Dinkins and Tim Doelman, click here.
about fairlife, LLC
fairlife, LLC was founded in 2012 to produce nourishing and great-tasting milk beverages made using a patented cold-filtration process that removes some natural sugars while concentrating the protein and calcium naturally found in real cows’ milk. The line of delicious, lactose-free fairlife® products includes: fairlife® ultra-filtered milk, which has 50% more protein and 50% less sugar than regular milk; fairlife® with DHA, ultra-filtered milk with DHA Omega-3 fatty acids to support brain health; fairlife YUP!®, a line of flavored milks; fairlife Core Power® High Protein Shakes, a sports nutrition drink to support post-workout recovery; fairlife smart snacks®, a drinkable snack to help curb hunger between meals; fairlife® nutrition plan™, a nutrition shake to support one’s journey to better health; and the newly launched fairlife® creamers, coffee creamers designed to help enhance your coffee experience. In partnership with The