(TORONTO, June 23, 2014) – Coca-Cola Canada has inked a three-year sponsorship deal with ambitious homegrown tennis star Genie Bouchard, from Montreal, Quebec. Led by two of
Coca-Cola Canada is committed to encouraging active, healthy living and adds Bouchard to an impressive list of amateur and professional athletes that represent its brands globally. “Genie brings something extra special to the table. She is not only an incredibly talented tennis player but her down to earth style makes it so easy for people to relate to her,” said Michael Samoszewski, VP, Sparkling Business Unit,
Bouchard has quickly made a name for herself due to her tremendous talent and drive. At 20 years old, she has already collected some impressive accolades including being named the 2013 Women’s Tennis Association Newcomer of the Year and the 2013 Canadian Female Athlete of the Year. Bouchard’s 2014 season is off to an amazing start with back-to-back Grand Slam semi-final appearances at both the Australian Open and French Open, the only player to accomplish that this year.
As part of the three-year agreement, Bouchard will be integrated into key marketing efforts for the brands – including advertising, retail activation, experiential events and more.
"I am excited to partner with one of the world's most iconic brands," said Genie Bouchard. "Coca-Cola works with some very talented and high-caliber personalities and athletes. It's great to have their support and to be joining the
Bouchard will compete in Wimbledon 2014 which runs June 23, 2014 through July 6, 2014.
Coca-Cola in Canada operates in all ten provinces, and employs 6,300 people in more than 50 facilities, including seven production facilities across Canada. We offer a wide variety of beverage brands, many of which come in no-calorie and low-calorie options. These beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks and ready-to-drink teas. We're proud to offer some of the most popular brands in Canada including
About Genie Bouchard