Four Habitat Improvement Projects Supported by Coca-Cola Canada

Calgary, AB – October 16, 2015 – The Nature Conservancy of Canada (NCC) is announcing four conservation projects on its lands that will support Alberta’s Bow River Watershed thanks to funding from The Coca-Cola Foundation.  

The Bow River Watershed provides drinking water to more than one million people living in Calgary. The area is currently under threat due to loss of water quantity and quality. With support from Coca-Cola Canada , NCC is focused on improving the health of riverside (riparian) areas by reducing water runoff and restoring habitat. Together, these projects will replenish over 80 million litres of water in the Bow River Watershed.

As part of today’s announcement, Conservation Volunteers headed out to work on one of the project sites. By harvesting and planting willow cuttings, the volunteers aim to rejuvenate the riverside, encouraging the growth of native vegetation and stabilize the soil to prevent erosion. Throughout the day, they learned about restoration planting and the importance of local watershed.

Two other projects involve 3,500 metres of riverside fencing projects covering 70 acres to protect the area from disturbance.  Another project involves rebuilding a dam that supports the Bighill Creek as it flows into Big Hill Springs Provincial Park.  It increases the level of a 37 acre lake by approximately 45 centimetres upstream from the Park and before it flows towards the Bow River.


“The Nature Conservancy of Canada has been protecting land in the Bow River watershed since 1990. As a land trust we target areas of ecological significance, and due to the increase in biodiversity where water meets land, much of NCC’s work aims to improve habitat in wetlands, lakes, and along riverbanks. Conserving and stewarding lands does have a direct impact on improved water quality and guards against flooding and drought.  What we are discussing today is our work within the Bow River watershed, and thanks to funding from Coca-Cola, we have launched a partnership to complete important stewardship actions on our conservation sites that will support the Bow River.” - Bob Demulder, Regional Vice President for the Alberta Region of NCC

“Water is vital to communities, to the economy, to the world and to our business. We’re always working to conserve water, reduce the amount of water we use per liter of product we produce, support community water programs and work in partnership with groups like the Nature Conservancy of Canada. Through our partnership with the NCC, we will be helping to protect and refresh the Bow River Watershed, and moving us closer to our goal of being water neutral in Canada by 2020. Great things happen when people come together, and this project is great news for the Alberta environment.” – John M. Guarino, President, Coca-Cola Refreshments Canada

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About the Nature Conservancy of Canada: 

The Nature Conservancy of Canada is the nation's leading land conservation organization, working to protect our most important natural areas and the species they sustain. Since 1962, NCC and its partners have helped to protect more than 2.7 million acres (1.1 million hectares), coast to coast.  

The Nature Conservancy of Canada's first project in Alberta was the acquisition of Wagner Bog in 1970, a 320-acre (130-hectare) highly significant wetland habitat. Since then we have completed more than 200 projects that protect more than 234,000 acres (94,700 hectares) of this province's most ecologically significant land and water. Today, the Alberta Region continues to work with our partners to protect and steward Alberta's natural heritage.


About The Coca-Cola Foundation

Since its inception, The Coca-Cola Foundation has awarded more than $650 million to support global sustainable community initiatives, including water stewardship, community recycling, active healthy living, and education. For more information about The Coca-Cola Foundation, please go to

About Coca-Cola Canada

Coca-Cola in Canada operates in all ten provinces, and employs 6,300 people in more than 50 facilities, including seven production facilities across Canada. We offer a wide variety of beverage brands, many of which come in no-calorie and low-calorie options. These beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks and ready-to-drink teas. We’re proud to offer some of the most popular brands in Canada including Coca-Cola®, Diet Coke®, Coca-Cola Zero®, Sprite®, Fanta®, Nestea®, PowerAde®, Minute Maid®, Dasani® and vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd. For more information about our Company, please visit or

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Twitter: @CocaColaCo_CA


Carys Richards
Communication Coordinator, Alberta Region
The Nature Conservancy of Canada
Tel. 403 515-6861

Ron Soreanu
Director, Public Affairs and Communications
Coca-Cola Ltd.
C: 647-881-4749