TORONTO, March 8, 2017 – The smartwater brand that Canadians know and love for its distinctly pure and crisp taste is now available with just the right amount of bubbles.
smartwater sparkling combines the purity of vapour distillation with added minerals and delicate carbonation to add a refreshing pop to any occasion. This new premium sparkling water is brought to you by
“smartwater sparkling is not only the innovation that our smartwater fans have been waiting for, because of its crisp taste and refreshing effervescence, but it is also a new, no calorie option that pairs perfectly with food to elevate your dining experience,” said Michael Samoszewski, Vice President, Marketing,
smartwater sparkling launches amid a surge in the sparkling water category driven by changing consumer trends. It also extends the smartwater brand, the fastest growing premium water in Canada, into a category that has seen rapid growth in the last five years and grew +11% in the latest 52 weeks alone.
Along with its pure, crisp taste with delicate carbonation, smartwater sparkling features a distinctive sleek bottle that is 100 percent recyclable and uses PlantBottle® technology, in which up to 30 percent of the packaging is made from plants.
Coca-Cola in Canada will promote smartwater and smartwater sparkling through an integrated marketing campaign, including out-of-home and digital media, retail activation and sampling to drive awareness and trial.
Coca-Cola in Canada operates in all ten provinces, and employs 6,200 people in more than 50 facilities, including six production facilities across Canada. We offer a wide variety of beverage brands, many of which come in no-calorie and low-calorie options. These beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks and ready-to-drink teas. We’re proud to offer some of the most popular brands in Canada including Coca-Cola®, Diet Coke®,
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