In a Year-Long Global Birthday Celebration, the
ATLANTA, Nov. 16, 2015 – A design so distinctive that it could be recognized by touch alone and so unique that it could be identified when shattered on the ground - this was the brief for the creation of the
One hundred years later, this great icon was at the centre of new advertising campaign that launched this year to celebrate its milestone birthday. The campaign included an out of home and print series called “Kissed by” and featured iconic faces including Ray Charles, Elvis Presley and Marilyn Monroe all kissing the famous bottle. A new music anthem track “Nobody Like You”, performed by Francesco Yates and a series of global art exhibits featuring works from the likes of Norman Rockwell and Peter Blake.
“Over the last 100 years, the
Coca-Cola is marking the bottle’s 100th Anniversary date with a new digital activation. A 15-second digital birthday spot was created in partnership with Ogilvy & Mather Paris. The spot features the “Happy Birthday” song and a beautiful candle graphic created from a glass bottle and bottle cap.
Over the course of the year, the Coke Bottle 100 global campaign has rolled out in 140 countries around the world through the following elements:
- ATLANTA ART EXHIBIT: The
Coca-ColaBottle: An American Icon at 100 - Art Exhibition at the High Museum of Art in Atlanta, Georgia from February to October 2015 featuring the original patented bottle and art from Andy Warhol
- TRAVELLING ART TOUR: The
Coca-ColaBottle: Inspiring Pop Culture for 100 Years - Travelling Art Tour covered 80,713km across 12 countries and was visited by over 120,000 consumers in 2015
- TV & DIGITAL: 15 new television and digital films
- OUT OF HOME: Kissed By – Out of home and print campaign featuring iconic celebrities
- ANTHEM TRACK: Nobody Like You – Music Anthem from emerging Canadian artist, Francesco Yates
- COMMEMORATIVE BOOK: Kiss The Past Hello – A book published by Assouline featuring classic and contemporary images of the bottle
- GLOBAL DESIGN INITIATIVE: Mash-Up – a global celebration of design featuring 100 up-and-coming designers re-interpreting the
Coca-Colabottle for the 21st Century using only black, white and Coca-ColaRed
- APP: Story of the
Coca-ColaBottle App – Interactive journey for consumers through the Coca-Colaarchives in Atlanta
In Canada, the 100th anniversary came to life through in-store POS, commemorative
To learn more about the campaign, please visit www.coca-colacompany.com/cokebottle100.
Coca-Cola in Canada operates in all ten provinces, employs 6,300 people in more than 50 facilities, including six production facilities across Canada. We offer a wide variety of beverage brands, many of which come in no-calorie and low-calorie options. These beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks and ready-to-drink teas. We’re proud to offer some of the most popular brands in Canada including
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