TORONTO – January 10, 2018 – Diet Coke — the same crisp, iconic taste launched in 1982 — isn’t changing. (You don’t mess with a good thing.)

But the Diet Coke you think you know is history. We’re re-launching with a bold new look, a fresh attitude, and four delicious new zero-calorie flavours, which join the iconic original.

Why?

Because every good icon knows that evolution is everything. That’s why we’re rolling out a modern design and addi

Because after speaking to more than 10,000 people and spending years exploring all kinds of combinations like tropical, citrus and even botanical notes, we found magic. Introducing Diet Coke Feisty Cherry, Diet Coke Twisted Mango, Diet Coke Zesty Blood Orange and Diet Coke Ginger Lime into the Diet Coke family. Trust us when we say, you haven’t tasted anything like this before.

And finally, we’re switching things up because change is fizzing delicious.

So whether you’re a longtime fan, or just the type who’s down to try new things, give Diet Coke a taste and you’ll see what we’re talking about.

Want the full scoop? Read “Diet Coke Launches into 2018 with Full Brand Restage in North America” on Coca-Cola Journey Canada.

Diet Coke Fact Sheet

About Coca-Cola in Canada

Coca-Cola in Canada operates in all ten provinces, and employs 6,200 people in more than 50 facilities, including six production facilities across Canada. We offer a wide variety of beverage brands, many of which come in no-calorie and low-calorie options. These beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks and ready-to-drink teas. We’re proud to offer some of the most popular brands in Canada including Coca-Cola®, Diet Coke®, Coca-Cola® Zero Sugar, Coca-Cola Life®, Sprite®, Fanta®, NESTEA®, Gold Peak™, POWERADE®, Minute Maid®, DASANI®, smartwater®, smartwater® sparkling, and vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd. For more information about our Company, please visit www.coca-cola.ca.

On social media:
Instagram: @DietCoke_ca

Twitter: @DietCoke_ca, @CocaColaCo_ca

###

For more information or to arrange an interview, please contact:

Alix Gallant

H+K Strategies

P: 416-413-5024

alix.gallant@hkstrategies.ca

Shannon Denny

Coca-Cola Ltd.

C: 647-637-2574

sdenny@coca-cola.com