Responsible Marketing

The Coca-Cola Company is steeped in history and tradition, where heritage is honoured and values are respected. The Company is a global family of people working together to bring your family a wide array of beverage choices to meet your beverage needs every day.

Coca-Cola is honoured that for over a century, it has been invited to be a part of your everyday lives; from your simplest routines to your social celebrations. You have trusted Coca-Cola’s products and brought them into your home to be enjoyed by the whole family.

The Coca-Cola Company respects and supports your role as a parent and a caregiver. The Company also acknowledges that as an informed parent or caregiver, you are best equipped to make the right dietary choices for your children. Coca-Cola believes that by providing you with easy-to-access nutritional information both on its product labels and online, as well as providing you with portion control sizes for all occasions, you have the necessary tools to make informed choices. Your guidance in helping your children make appropriate choices during the many occasions of their day, will enable them to make more informed choices for themselves in the future. 

The Coca-Cola Company is dedicated to offering safe, quality beverages, marketing those beverages responsibly and providing information consumers can trust. The Coca-Cola Company has always taken seriously its commitment to market responsibly, across the globe, across all advertising media, and across all of our beverages.

The Company has a global Responsible Marketing Policy that covers all its beverages, and Coca-Cola does not market any products directly to children under 12. This means the Company will not buy advertising primarily targeting audiences that are more than 35% children under 12. Our policy applies to television, radio, and print, and, where data is available, to the Internet and mobile phones.

The Coca-Cola Company is committed to monitoring and measuring its adherence to this policy across all the markets it serves, and the Company has established a Children's Review Process to help guide our policy. Coca-Cola is also proud to be a voluntary member of the Children’s Advertising Initiative. Click here for more information and to see the commitment made by Canada’s Food and Beverage Industry.