Introducing: the mini bottle.
Sporting a new, smaller and resealable 250 mL bottle,
The launch of mini bottle is
“The Coca-Cola Company has grown to be bigger than the brand Coca-Cola,” Chairman and CEO James Quincey told analysts at a major industry event in 2017. “The company needs to be bigger than the core brand.”
The total beverage approach follows changing consumer trends across the world. In Canada, market trends show that consumer needs are evolving, and people want more flavours, healthier beverage options and smaller packaging.
And that’s exactly what mini bottle is achieving.
the new bottle is so cute! can’t way to get one of my own 🖤— ray (@loyallyray) April 4, 2019
“Canadians are looking for variety and choice like never before – and mini bottle is just the beginning of a big year of innovation,” said Darlene Nicosia, President,
“From flavoured and sparkling waters, and drinks with natural sweeteners, fewer ingredients, and added nutritional benefits to smaller packages and less sugar, our goal is to have a drink and a package for every need and desire,” she added.
Beyond the mini bottle, this expansion includes a sports drink with 25% more electrolytes (limited time only), new sparkling soda waters, ready-to-drink coffee beverages and specialty flavoured sodas.
But for now, mini bottle is the small-but-mighty proof point that represents a bigger corporate message:
Mini bottle is now available nationwide in two packages: a 250 mL single serve bottle and an eight-pack of 300 mL bottles. You can find it in grocery and convenience stores, as well as select food service outlets.