In October 2015,
The Balance Calories initiative builds on the success we have already had in reducing calories consumed from beverages. Since 2004 we have seen a 20% reduction per capita in these calories through product and packaging innovation, shaping choice and offering more low and no-calorie options. We recognise that this trend is positive for Canadians, but project that without strong industry commitment, it will not continue. We will support our ambitious goal of a further 20% by taking specific and measurable steps including leveraging our industry’s collective strength in marketing and innovation, as well as our vast distribution networks, to increase consumer access to low and no-calorie beverages, and to promote balance and moderation.
The Conference Board of Canada, an independent and action-oriented research organization, has partnered with the Canadian Beverage Association to benchmark, monitor and verify progress of this program.
For more information, please visit balancecalories.ca.