With over 70% of its bottles and cans recovered annually, Coca-Cola Canada is proud of the recycling progress it has made to-date but aware that there is still more work to do.

Unfortunately, much of the world’s plastic packaging is not properly collected and instead chokes cities with litter and pollutes the environment. In response to the 13 million tons of plastic waste that ends up in the world’s oceans every year, the UN has declared “Beat Plastic Pollution” the theme of World Environment today.

The Coca-Cola Company has long believed that sustainable practices are necessary for the success of the communities it operates in. The latest step in this larger strategy to grow with conscience was the announcement of Coca-Cola’s World Without Waste vision in January. At the heart of this announcement was an ambitious goal to help collect and recycle the equivalent of every bottle or can it sells by 2030.

Ultimately however this monumental problem is not something Coca-Cola can solve on its own. That’s why a key piece of this vision has always been to collaborate with partners on meaningful solutions to the issue of plastic waste. Sarah Dearman, Sustainable Packaging Program Director for Coca-Cola North America, went to the Sustainable Brands 2018 conference in Vancouver this week to discuss successful collaboration through The Closed Loop Fund.

Started in 2014, The Closed Loop Fund saw some of the world’s largest consumer packaged goods (CPG) companies – including Coca-Cola – come together to establish a $100 million fund to boost local recycling efforts. By offering loans with low or no-interest and technical expertise, The Closed Loop Fund’s goal is to help municipal governments overcome financial and logistic barriers to get the assistance they need to kickstart their recycling programs.

Later this afternoon Sarah will join speakers from Keurig Green Mountain, Unilever and Johnson & Johnson on a panel called “Behind the Curtain of Corporate Pre-Competitive Partnerships” to discuss their support for The Closed Loop Fund. The panel will explore the success of The Closed Loop Fund – which has committed $25 million to 11 projects since it began – as well as what the future may hold for this creative and collaborative solution.