Coca-Cola has partnered with a new technology system that will allow Canadians to enjoy their favourite drink and produce less plastic waste.
During this pilot, users will be able to purchase a reusable cup, microchipped with ValidFill technology, that’s also synced to
Since the technology can only be activated with one specific cup, it’s the perfect “packageless” delivery method for those who want to reduce their waste while still enjoying the drinks they love.
“This is only just the beginning,” said Crystal Drover, Freestyle Lead at
So, how does ValidFill technology work?
The refillable cups are equipped with micro-chipped radio frequency identification (RFID) technology. These “smart” cups offer a cashless product delivery method that helps to minimize the need for packaging while also supporting the needs of local businesses who sell
Freestyle is just one example of how
In January 2018,
In Canada, 99.5% of
Additionally, the syrup cartridges have a smaller carbon footprint than tradition syrup packaging. They’re manufactured in a Gold LEED certified facility with renewable power and water conservation technology.
They also contain 15-30% recycled content.
“We’re really excited to see how this pilot project goes and how people will respond to this technology,” Drover adds. “We know sustainable packaging is a top concern for Canadians and we’re doing our part to be at the forefront of environmentally-friendly innovation.”
Other global markets have already implemented this