Rolling into March can only mean one thing– spring is just around the corner!

After a lifetime (okay two months) of facing down grey skies, white snow and icy sidewalks, something bright, colourful and fun is exactly what we all need. To help lift Canadians out of those winter doldrums, Coca-Cola Canada is excited to announce the latest beverage to join the Glaceau family– fruitwater.

Four packs of 310 mL fruitwater cans.
Offered in single 500 mL bottles or four packs of 310 mL cans, fruitwater will be available on shelves nationwide starting late February.
This brand-new, lightly sweetened sparkling beverage is made with 5% real juice and comes in three bold flavours: black cherry vanilla, pineapple passionfruit and peach mango. Also fruitwater is made with natural colours and flavours and is an excellent source of B3, B5 and B6 vitamins. Best of all it is sweetened with a combination of stevia and cane sugar meaning each 500 mL bottle is only 40 calories.

The new fruitwater flavours are unique to Canada and were developed with Canadian taste buds in mind.

“We know that fans have come to expect great-tasting, premium beverages from Glaceau so the bar was set pretty high when we first started talking about introducing fruitwater,” said Carolyn Harty, group brand director of sparkling for Coca-Cola Ltd. “Variety is essential so a lot of research went into selecting the right flavours for fruitwater. Our goal was to have flavours that would not only help fruitwater stand out but that Canadians would love.”

“Our goal was to have flavours that would not only help fruitwater stand out but that Canadians would love.”

Of course Carolyn’s team didn’t just guess what Canadians would love, they selected a variety of uncommon and enticing flavours and asked them. Everything from grapefruit chamomile to elderflower green tea were considered during the concept testing phase. From those initial ideas, five were tested by hundreds of Canadians until a clear preference for three flavour combinations rose to the top.

The Hydration Team also understood that while offering a variety of bold flavours was important in making each experience of drinking fruitwater feel unique, they could not overlook the importance of quality ingredients.

“Canadians are looking for sparkling flavoured water beverages that are great tasting, low-calorie and made with natural ingredients,” Carolyn shared. “We couldn’t agree more, so we’ve made fruitwater with natural colours and flavours and lightly sweetened with cane sugar and stevia.”

“Canadians are looking for sparkling flavoured water beverages that are great tasting, low-calorie and made with natural ingredients... so we’ve made fruitwater with natural colours and flavours and lightly sweetened with cane sugar and stevia.”

The answer to a dreary winter is bright colours and bold flavours of fruitwater. This unique Canadian beverage – available in three custom-made Canadian flavours – is a great option for those looking to kick off their spring with a delicious and bubbly on-the-go refreshment.

Offered in single 500 mL bottles or four packs of 310 mL cans, fruitwater will be available on shelves nationwide starting late February.