It is a well-established fact that by reducing, reusing and recycling materials we all help to conserve resources and protect the environment from pollution, however what you may not know is that the benefits don’t end there. A full analysis by Coca-Cola of its system’s carbon footprint shows recycling is vital for helping to reduce the Company’s greenhouse gas emissions. Strategies to increase the sustainability of Coca-Cola’s packaging can also empower consumers to make positive choices and improve livelihoods in the communities in which the Company operates.
Every one of the more than 3,600 different beverage offerings the Company produces globally requires some form of package in order to be delivered to consumers. Packaging is vital to protecting Coca-Cola’s products during delivery and use, and nearly all of Coca-Cola’s packaging material has value as recycled material. The Company’s efforts to create more sustainable packaging are expected to contribute to Coca-Cola’s “drink in your hand” initiative, with an overall goal of reducing the CO2 emissions associated with the Company’s beverages by 25 percent by 2020.
Sustainability in packaging requires a wide range of actions, including engaging consumers, advocating for needed policy changes, building supply chain partnerships, developing renewable technologies and more. Ultimately, it requires building a system in which many people, institutions and technologies work together to reduce, redesign, recover, recycle and reuse packaging.
Our long-term vision is to leverage Coca-Cola’s significant scale and resources to contribute meaningfully to the “circular economy,” in which materials are used and reused to constantly rebuild natural and social capital. In this system, all resources—material, energy and human—are seen as valuable.
As the Company works towards its goal of more sustainable packaging, Coca-Cola is constantly learning more about how this circular economy can and will work to the benefit of us all.