When Meg Ohsada was asked about her favourite part of figure skating, she knew the answer right away.

“Everything,” she smiled. The entire room smiled with her.

In celebration of Special Olympics 50th anniversary, Powerade teamed up with the Canadian sports organization to highlight the incredible journey of Canadian athletes with an intellectual disability. Ohsada was one of two Special Olympics athletes selected to be part of this powerful campaign.

The campaign’s theme “Finish Lines” will highlight the hard work and training that Special Olympics athletes go through and will focus on the personal success that people like Ohsada have found through sports.

It connects well to Powerade’s mission and values, which is to help hydrate athletes so they can continue their journey to success: “Keeping you hydrated is our job. Working on your game is yours.”

And so, whether you’re smashing barriers or training for a gold medal, “finish lines” aren’t a place to stop. They’re a place to start. And that’s what this campaign is all about.

 “We’re so excited to partner with Powerade and create this important campaign,” said Sharon Bollenbach, Chief Executive Officer of Special Olympics Canada. “It’s going to create meaningful conversation around the power of sport, community and inclusion – something that we know is true to Powerade and at the heart of Special Olympics Canada’s mission.”

Ohsada, a figure skater and two-time silver medalist from Canmore, AB, flew all the way to Toronto to shoot the Powerade commercial.

Her sister, Sari, joined her on the trip. She said she has been completely blown away by the support from both Powerade and the Special Olympics community.

“Becoming part of the this Powerade campaign has been such an incredible experience for my family” Sari said. “But most of all, it shows the power of inclusion and that anything is possible.”

“We’re really excited to show the world that with hard work, you can be as amazing as anyone else.”

The Coca-Cola Company is a founding partner of Special Olympics. In Canada, Coca-Cola has helped support over 47,500 Special Olympics athletes participating in 6,175 sport programs in communities across the country.

It’s what helped athletes like Peter Snider, of Waterloo, ON, find his true calling.

Snider, who runs track, explained that he loves Special Olympics because it empowers people of all abilities to come together and celebrate their love of sport. He’s been involved with Special Olympics Canada for five years and has won medals in both the Summer and Winter Games.

When asked why he joined the Powerade campaign, Snider said it’s because it will hopefully inspire young athletes with disabilities to join Special Olympics and, like him, find success through sport.

And, as Snider smiled, he suggested that maybe one day other kids can get their face on a massive billboard.

“Being the face of an ad like this is an honour and I want to show other Special Olympics athletes that they can become like me,” Snider said. “It’s possible. Anything is possible.”

With their passion and determination, Snider and Ohsada were both exceptional choices for the Powerade campaign.

“These two athletes are truly inspiring, showing us all that the hard work doesn’t end at the finish line,” said Michael Samoszewski Vice President, Marketing at Coca-Cola Ltd. “That’s exactly what Powerade represents and we’re proud to bring Meg and Peter into the spotlight.”

Powerade’s national “Finish Lines” campaign features digital video ads of both Ohsada and Snider in market now.


Here’s to 50 years of always forward with Powerade: Donate today and help Special Olympics Canada provide the programs, mentorship and resources that our athletes, coaches and volunteers need every day. You can help make a difference in the lives of children, youth and adults with an intellectual disability across Canada. Click here to learn more.