With the rollout of new packaging graphics for Coca-Cola Zero Sugar and Coca-Cola Life, Coca-Cola Canada is showing fans that whether you want a regular, mid-calorie, or zero sugar option, they have a Coca-Cola for everyone.
As the latest step in the “One Brand” Strategy that The Coca-Cola Company first announced at a special event in Paris back in January 2016, Coca-Cola Canada will be adding the iconic Red Disc to the black Coca-Cola Zero Sugar and green Coca-Cola Life package design, bringing the Coca-Cola portfolio of beverages together unlike ever before in Canada.
“The ‘One Brand’ strategy underscores that ‘There is a Coke for Everyone’, whether consumers want a regular, full calorie Coca-Cola with sugar, a mid-calorie Coca-Cola Life that is sweetened with stevia and cane sugar, or Coca-Cola Zero Sugar that has zero calories and zero sugar,” said Michael Samoszewski, Vice President of Marketing for Coca-Cola Canada. “This new packaging design allows us to build on that strategy and further leverage the full power of our marketing efforts behind all Coca-Cola Trademark beverages.”
Why Use the Coca-Cola Red Disc?
James Sommerville, Head of Global Design for Coca-Cola, and his team tested many pieces of Coca-Cola iconography when tasked with choosing a graphic through line to connect these distinct beverages. In total, Global Design and several agencies collaborated for 18 months before coming up with the new “One Brand” look built around the Red Disc – a graphic tool that has been synonymous with Coca-Cola since the 1930s.
“The unification of the brands through design marks the first time in our 130-year history that the iconic Coca-Cola visual identity has been shared across products in such a prominent way,” Sommerville told Coca-Cola Journey back in 2016. “When applied across packaging, retail, equipment, and experiential, this new approach becomes a global design language that utilizes a historical brand icon to present the range of Coca-Cola products available today in a contemporary and simple way.”
It’s Not Just The Outside That’s Changing…
In addition to receiving a packaging refresh, Coca-Cola Zero Sugar will also be updating its recipe just a year after also changing its name from Coca-Cola Zero.
While the ingredient list and nutritional facts panel will remain unchanged, Coca-Cola Canada is optimizing the blend of natural flavours in Coca-Cola Zero Sugar to deliver great Coke taste with zero sugar and zero calories.
“We’ve done extensive consumer research and testing for over a year on both the new recipe and the updated package design and the response has been positive,” Samoszewski shared. “Coca-Cola Zero Sugar has been performing very well in the United States, Great Britain, Mexico and the more than 25 countries where it has already launched, which has allowed us to learn a lot.”
The updated Coca-Cola Zero Sugar recipe as well as the revamped packaging graphics for Coca-Cola Zero Sugar and Coca-Cola Life will be available in stores across Canada starting March 26. The new Coca-Cola Zero Sugar will be available in all existing package sizes and formats.