Few things go together as well as music and summertime, it’s a season of music festivals, summer anthems and sunny days spent with family and friends. All of us have at least one song indelibly tied to that perfect, carefree moment of a summer past, forever engraved in our memory. Here at Coca-Cola we know how special those moments are so we are celebrating them with Play a Coke, a brand new, exclusively Canadian promotion that started this summer. Building on the hugely successful Share a Coke program, Play a Coke swaps the logos on over 60 million Coca-Cola, Diet Coke and Coca-Cola Zero bottles for over 185 unique summer moments. Moments such as “First Kiss”, “Road Trip” and “Prom Night” are linked to specially-curated Spotify playlists which will allow them to come to life through the Play a Coke app.
“Like an ice cold Coca-Cola, music finds a way to bring people together, regardless of who we are, how old we are, where we live or where we come from,” says Michael Samoszewski, Vice President, Sparkling Business Unit, Coca-Cola Ltd. “This summer, we are tapping into the universal love of music and inviting Canadians to ‘Share a Coke’ and the soundtracks to their special moments.”
The app itself is an incredibly innovative piece of technology that uses an augmented reality feature to allow users to interact with their unlocked playlists. Simply download the Play a Coke app for your smartphone, select the bottle you would like to scan and line up the playlist on the front of the bottle with your phone’s camera. Within seconds album artwork emerges from the surface of the bottle, allowing you to tap the bottle on your screen to pause or play or simply twist your bottle to skip to the track you’d like to hear next.
To make this summer even more memorable, Play a Coke is also available with limited-edition releases of Cherry Coke and Vanilla Coke, two of our most requested flavours! Our friends at McDonalds, Landmark Cinemas and Quiznos are also getting into the groove with specially marked Play a Coke fountain cups introducing even more unique moments to unlock and share. Be sure to keep an eye out for the Play a Coke program which will continue into the fall.
The Play a Coke app can be found on the App Store or Google Play, for more information please visit playacoke.ca