Looking for a new gym buddy? How about a new hiking partner?
With the introduction vitaminwater active and POWERADE ZERO
How seriously do you sweat?
“2018 has already been a great year for product innovation and we’re excited to be building on that momentum with vitaminwater active and POWERADE ZERO”, said Michael Samoszewski, Vice President of Marketing for
vitaminwater active: for those who want to have fun while staying active
For those that are health and wellness minded, vitaminwater active offers all-natural colours and flavours and is sweetened with cane sugar to offer great taste at 100 calories per 450 mL bottle. Additionally vitaminwater active serves as an excellent source of antioxidant vitamins C and E, is enhanced with three B vitamins, contains 10% coconut water and uses sea salt as a naturally-sourced electrolyte.
“vitaminwater active is a truly innovative product offering for the Canadian market”, says Carolyn Harty, group marketing director for Coca-Cola Ltd. “Many people know and love the Glacéau products, and the launch of vitaminwater active follows in the family tradition of delivering beverages with natural ingredients, vitamins, and antioxidants that consistently knock the competition out of the park.”
Available in Strawberry Black Cherry, Orange Mango and Lemon Lime, vitaminwater active is available on shelves now in 450 mL bottles.
POWERADE ZERO: for the modern athlete looking for peak performance
POWERADE ZERO is the only ready-to-drink hydrating beverage in Canada that offers zero grams of sugar, natural flavours and colours and antioxidant vitamins C and E. Featuring an advanced electrolyte system and a unique Canadian formula, POWERADE ZERO has been tailor-made to meet the needs of Canadian athletes.
“Serious athletes already know what POWERADE can do”, Harty adds. “They know that just like them POWERADE is constantly evolving and improving. POWERADE ZERO is a continuation of that mindset, it’s designed for athletes that care about what they consume and refuse to settle for anything less than high quality, functional ingredients.”
POWERADE ZERO comes in three refreshing flavours - Mixed Berry, Fruit Punch and Strawberry - and is available in 710 mL sports cap bottles and 6x591 mL multipacks.