Here in Canada we have a special appreciation for some good quality sunshine. The winters always seem to last too long and the summers are never long enough, so Canadians know how to get out and enjoy the sunshine while it lasts. Glacéau vitaminwater wants your days to be filled with sunshine, regardless of the season. With that goal in mind the original nutrient enhanced water beverage has launched an all-new flavour in Canada, vitaminwater shine (also available in zero-calorie vitaminwater shine zero), each featuring the great taste of watermelon and pink grapefruit as well as being an excellent source of vitamin D.
As Canadians, we don’t always get enough vitamin D from the sun (remember those cold, dark winters) so drink up because shine is an excellent source vitamin D, which promotes the absorption of calcium in the body. In addition, vitaminwater shine is a source of calcium, b-vitamins and 100% of the daily recommended amount of vitamin C.
With such a fresh new flavour, it only makes sense that shine and shine zero take centre stage this summer all across Canada. Musician and YouTube sensation Andrew Huang kicked things off by lighting up the internet with an original rap all about shine (check it out below).
“I have a passion for music and love to create unique and shareable content for my fans,” says Huang. “I was really excited to work with vitaminwater because they truly value the creative spirit.”
In addition to the video, vitaminwater is also building on its think+drink+do campaign, now entering its second year, by partnering with four Canadian artists who have created some incredibly unique motivational posters for commuters in Vancouver, Calgary, Toronto and Montreal. Those viewers who find inspiration in the posters are encouraged to take the experience home with them through a tear away copy of the poster.
Forecast for the day: awesome, with 100% chance of shine.