The Coca-Cola Company announced an ambitious goal today to help collect and recycle the equivalent of every bottle or can it sells by 2030.

Through its newly announced World Without Waste vision, Coca-Cola is renewing its investment in sustainable packaging so that all its packaging can enjoy a life beyond being beverage containers. Additionally the company will lead the industry in seeking partners to collaborate on meaningful solutions to clean up existing packaging from the environment and developing effective collection and recycling systems.

“The world has a packaging problem and, like all companies, we have a responsibility to help solve it,” said James Quincey, president and CEO, The Coca-Cola Company. “Bottles and cans shouldn’t harm our planet, and a litter-free world is possible. Companies like ours must be leaders. That’s exactly what we’re going to do, and we invite others to join us on this critical journey.”

Coca-Cola’s World Without Waste vision is just the latest step in the company’s larger strategy to grow with conscience by doing what is right for the communities it lives and works in. In 2016 Coca-Cola was the first Fortune 500 company to return to nature an estimated 115% of the water used in the production of its drinks. This water replenishment target, which the company first set in 2007, was achieved a full five years before its deadline.

 “We’re proud of the work we’ve already done around packaging sustainability in Canada but recognize that we still have a lot left to do,” says Ron Soreanu, VP of Public Affairs and Communications, Coca-Cola Ltd. “In partnership with governments and communities, Coca-Cola Canada already helps to recover over 70% of bottles and cans in communities across the country. In addition, we divert an average of 97% of the waste generated by our facilities from landfill. We won’t reach our goal of 100% collection and recycling by 2030 alone, it will take collective action to make a real difference.”

Here in Canada, Coca-Cola is already hard at work developing new, modern packaging solutions as well as organizing park clean up events and educating communities around the country about recycling.

 “We’re proud of the work we’ve already done around packaging sustainability in Canada but recognize that we still have a lot left to do. In partnership with governments and communities, Coca-Cola Canada already helps to recover over 70% of bottles and cans in communities across the country. In addition, we divert an average of 97% of the waste generated by our facilities from landfill. We won’t reach our goal of 100% collection and recycling by 2030 alone, it will take collective action to make a real difference.” - Ron Soreanu, VP of Public Affairs and Communications, Coca-Cola Ltd.

In 2009 the Coca-Cola Company introduced PlantBottle packaging – the first-ever fully recyclable plastic bottle made using up to 30% plant resin. Since then, Coca-Cola Canada has introduced more than one billion PlantBottle packages into the marketplace, helping to save over 8,500 tons of CO2 in equivalent annual emissions.

As well, over the past seven years Coca-Cola Canada employees have participated in the WWF-Canada, Great Canadian Shoreline Cleanup. Teams from across the country have helped to clean up local parks and waterways and to-date have collected over 40 tons of litter and covered more than 200 km of shoreline.

In 2010, Coca-Cola came together with fellow members of the Canadian beverage industry to support the creation of the Canadian Beverage Container Recycling Association (CBCRA) to provide a convenient and effective way to recycle empty beverage containers in Manitoba. Since the CBCRA’s founding, the recovery rate for beverage containers in Manitoba has increased from 42% in 2010 to 70% in 2016. This sharp increase made Manitoba the single most improved jurisdiction in that timeframe in North America for beverage container recovery.

The Coca-Cola Company understands that packaging is an important part of modern life but knows that accepting the status quo is not an option. The world has a packaging problem and Coca-Cola has a responsibility to be part of the solution which is why they are investing in their packaging and the planet to make this problem a thing of the past.

MORE ON A WORLD WITHOUT WASTE

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