1. What is the purpose of this website?
This website is a space for Coca-Cola Canada to transparently share information about its financial support of health and well-being scientific research and partnerships. It also lists the health professionals and experts with whom we have proudly worked over the last five years. While we have always been open about such funding, this website makes the information easily accessible and highlights the actions we have taken to provide smaller, more convenient packages, more beverage choice for all tastes and lifestyles, encourage informed choices, and market our products responsibly in Canada.
We welcome your feedback on our efforts and your questions. Contact us by sending an email to: firstname.lastname@example.org.
2. Why are you releasing this information now?
The vast majority of this information has been publicly available in various places. We understand people have questions about our research and partnerships related to health and well-being so today we are making it easier for the public to quickly find information about the programs and partnerships that we support in Canada. We will continue to update this information for Canada every 12 months.
3. What other actions has Coca-Cola Canada taken toward greater transparency of its partnerships?
The sharing of our financial support of health and well-being partnerships and research is a first step. In 2016 we began to apply new guiding principles that define how we will provide financial support for well-being related scientific research and partnerships. While our previous support of well-being related research produced scientifically valid results, we recognized an opportunity to avoid some of the questions that result when we are the sole provider of funding.
The new guiding principles serve as our roadmap for well-being scientific research and partnerships.
We have also made it a priority to listen to, and learn from, members of the public health community, our customers, bottlers, associates and most importantly, the people who enjoy our beverages.
We will continue to disclose our financial support and health and well-being partnerships, research and continue to listen to experts in this field.
4. What does the word “partnership” mean in this list?
For purposes of this list, we use the term ‘partnership’ in an informal sense, referring to our relationship with entities based in Canada that have received funding from The Coca-Cola Company, whether at the corporate, group or business unit levels or The Coca-Cola Company Foundation to support health and well-being research, programs and communications activities conducted in Canada from 2010 to 2017.
5. Does The Coca-Cola Company support research on health and well-being?
Our past support of well-being related scientific research produced scientifically valid results, but we’ve recognized an opportunity to avoid some of the questions that result when we are the sole funder.
In early 2016, we began to implement a set of new guiding principles that define how our Company will provide financial support for well-being scientific research and partnerships. Please click here for more information.
6. Why did you develop these new principles for research and partnership?
We developed new guidelines to help us evaluate and define our support of well-being scientific research and partnerships. While our previous support produced scientifically valid research results, we recognized an opportunity to avoid some of the questions that result when we are the sole funder.
For more information, please click here.
7. Does this mean that you will no longer need to report funding of well-being scientific research and third party engagement on your transparency website?
No, we will continue to provide regular updates on our funding of well-being scientific research and partnerships that meet the inclusion criteria outlined in the Transparency disclosure.
8. How do the new guiding principles apply to funding for well-being scientific research and third party engagement?
The new guiding principles serve as our roadmap for well-being scientific research and partnerships. They define our engagement and ensure that our intentions are sufficiently clear and transparent. All future well-being related partnerships will be evaluated against the new guidelines.
9. Why do you still have some items in your current disclosure list that are incongruent with the new guiding principles?
The application of these new guidelines across our organization is ongoing.
We will continue to disclose all funding of well-being scientific research and partnerships that meet our inclusion criteria on this website. This website is updated annually.
10. Why do you continue to support research at all?
The Coca-Cola Company is a long-time supporter of education and we believe it is imperative to support the work of universities in ongoing scientific inquiry related to our beverages, ingredients and people’s health. However, we are evolving our approach to funding well-being scientific research and partnerships. In early 2016, we began to implement a set of new guiding principles that define how our Company will provide financial support of well-being scientific research and partnerships. Please click here for more information.
11. I saw some Canadian researchers on the US transparency disclosure website. Do you also work with them in Canada?
Our US website lists the funding provided to organizations and individuals provided by our US Corporate headquarters and US business unit. There are some Canada-based researchers and organizations that we also provided funding to out of our Canada business unit. In those cases, we listed the funding information on our Canadian disclosure website and noted this additional funding from the US with a ** at the end of the disclosure list.
12. Why didn’t you include funding of experts or organizations that you worked with outside of Canada? How can I find out how much you paid to them?
This site lists funding provided from Jan. 1, 2010 - Dec. 31, 2017 by Coca-Cola Canada or The Coca-Cola Company’s US corporate headquarters to entities and individuals based in Canada for research or partnerships relating to dietary intake, nutrition, and health, or to physical activity. We have excluded research by entities not based in Canada. In some instances, our US Corporate headquarters also provided funding to Canadian researchers for research, programs and communications activities. This funding is listed on the US disclosure site here: http://transparency.coca-colacompany.com/health-professionals-and-scientific-experts.
13. What is included in your research listing? Why did you exclude some research?
We have included research funding provided by The Coca-Cola Company and Coca-Cola Canada to entities based in Canada for research relating to dietary intake, nutrition, and health, or to physical activity. We have excluded funding for research by entities not based in Canada and funding for research programs that are not funded by The Coca-Cola Company from its US Corporate headquarters. Also excluded are research on ingredients, packaging, products, or brands that is not related to dietary intake, nutrition, and health, or to physical activity, and research and development on new ingredients, packaging, products, or brands.
14. When you publish your funding efforts on your website, what assurance do we have that the list is complete?
We have made a good-faith effort to disclose all funding that meets the inclusion criteria. If we have unintentionally omitted something that meets those criteria, we will disclose it in one of our future updates, which we plan to provide every 12 months.
15. Why does Coca-Cola fund health organizations?
We support a variety of organizations because they create, execute, advocate for and promote programs focused on health and well-being. We also provide funding to organizations that are focused on raising awareness and providing education to people about how to practice healthy, active lifestyles.
In early 2016, we began to implement a new set of guiding principles that define how our Company will provide financial support of well-being scientific research and partnerships. Please click here for more information.
16. Do you expect the organizations that receive financial support from Coca-Cola to endorse your products?
No. Funding is provided on an unconditional basis and is provided to support the mission and goals of the organization.
17. How can you be part of the solution to obesity if you are part of the problem?
Obesity is a serious issue that impacts individuals, families and communities around the world and here at home. That’s why we are working with business, government and civil society to support tangible ways to help people address this challenge.
- We are committed to playing our part to promote well-being and are taking steps to encourage moderation, help reduce average daily calorie intake, and provide consumers more options so they can choose the drinks that fit their lifestyle.
- We are expanding availability of small package sizes. The 222mL mini can continues to grow in popularity in Canada and we’re expanding availability of the mini can and the 237mL glass bottles on store shelves. We also launched a new multi-serve 1.25L package.
- In 2015, we downsized our most popular bottle from 591mL to 500mL, reducing the portion size of that package by more than 15%.
- Today we have more than 300 products for Canadians to choose from including over 70 low- and no-calorie choices such as Diet Coke, Coca-ColaZero Sugar and Fresca.
For a challenge as complex as obesity, there is no one answer. But working together, we believe business, government, and civil society can pursue solutions that support healthier communities around the world.
ABOUT BALANCE CALORIES INITIATIVE
18. What is the Balance Calories Initiative?
In October 2015, Coca-Cola Canada, along with other beverage companies and the Canadian Beverage Association, announced the Balance Calories Initiative, an effort to reduce the beverage calories in the Canadian diet. This national effort has the ambitious and substantial goal of reducing average beverage calories consumed per person across Canada by 20 per cent by 2025. Through the Balance Calories Initiative, we are encouraging people to balance all calories – including those from our beverages. For more information please go here.
19. How will progress against this goal be measured?
Through the Canadian Beverage Association, we have established a very important partnership with the Conference Board of Canada. They are playing a critical role in shaping our ambitious targets and developing measurement criteria as they relate to calorie consumption in Canada. The Conference Board of Canada will also track and report on our progress.
We know that meeting our goal by 2025 is a challenge. We are doing our part to lead the way on this issue and we look forward to others joining us to be part of the solution to this complex challenge.