We are working to ensure that people are able to choose the drink that best fits their lifestyle and we are taking action and making changes both inside and outside the bottle.

Coca-Cola Life contains 50% less sugar and calories per serving versus Coca-Cola

Our market place actions focus on offering a variety of different drinks, offering smaller more convenient packages, accessible information, and marketing responsibly including no advertising targeted to kids 12 and under.



Since we first began bottling Coca-Cola in Canada in 1906, we have grown to offer Canadians over 300 beverages. In 1963, we introduced our first beverage with zero calories and zero sugar. Since then, we have committed to expand our portfolio and offer more than 70 low- and no-calorie choices such as Coca-Cola Zero, Sprite Zero and Fresca.

In 2015, Coca-Cola along with the Canadian Beverage Association and other beverage companies, committed to reduce the calories Canadians consume from beverages. The goal of the Balance Calories Initiative is to reduce beverage calories consumed by 20% by 2025. We are working to achieve this in part by offering more low-calorie beverage options and offering smaller, more convenient package sizes.

New 1.25L package size

We have also introduced new beverages such as Simply Orange with Coconut Water and Coca-Cola Life to the marketplace. These drinks offer a great taste with reduced sugar, with Coca-Cola Life containing 50% less sugar and calories than Coca-Cola and Simply Orange with Coconut Water containing 25% fewer calories than Simply Orange juice.

We have also recently introduced new beverages such as Gold Peak Unsweetened Iced Tea and smartwater sparkling to offer more sugar-free choices to our consumers.



We continue to expand the availability of our beverages in smaller, more convenient package sizes to help people better control the sugar they consume and to best fit their diet and lifestyle. In 2010, we launched the 222mL mini can, which continues to grow in popularity and we are expanding its availability along with our 237mL glass bottles to reach more store shelves.

Newly launched Gold Peak Unsweetened Iced Tea contains zero sugar

Since 2015 we have:

  • Downsized our most popular package size by 15% from 591mL to 500mL
  • Introduced a 310mL sleek can as an alternative to our 355mL format
  • Introduced a 1.25L ‘meals pack’ bottle to offer consumers more flexibility and choice for gatherings of friends and family


Coca-Cola was the first major beverage company in Canada to include front-of-pack labelling. In 2011, the Company helped launch Clear on Calories, a front-of-pack labelling initiative designed to help Canadians clearly understand the caloric content and serving size of their beverages. Recognizing the importance of labelling consistency, the initiative was adopted by several other food manufacturers.


Six-pack of mini cans

Coca-Cola has committed to not market our full-calorie beverages to children and in 2007, we extended that commitment across all beverages in our portfolio. This means that we do not buy advertising directly targeted at audiences that are more than 35% children under 12. This policy applies to television, radio, print, and where data is available, to the Internet and mobile phones.

In 2007, we voluntarily began strict external audits of our advertising to ensure that we meet these standards and Advertising Standards Canada has certified every year since then that we are 100% compliant. 

Clear on Calories labelling

Since 2009, Coca-Cola in Canada has helped to lead the development and implementation of School Beverage Guidelines. Under these guidelines, Coca-Cola is committed to sell only water and 100% juice in elementary and middle schools and only water, juice and no- or low-calorie beverages in secondary schools.