Tastes change from day to day and generation to generation. That’s why we are listening to find out what drinks best fit your lifestyle and taking action to make those necessary changes both inside and outside the bottle.
Our market place actions focus on offering a variety of different drinks, offering smaller more convenient packages, accessible information, and marketing responsibly including no advertising targeted to kids 12 and under.
INSIDE THE BOTTLE
DRINKS FOR ALL TASTES AND LIFESTYLES
Since we first began bottling
We have also introduced new beverages such as Glacéau fruitwater to the marketplace. Lightly sweetened with a combination of stevia and cane sugar, with fruitwater we’re able to offer a great tasting drink with only 40 calories in each 500 mL bottle.
We also recently relaunched Diet Coke with four bold new flavours to offer more sugar-free choices to our consumers while also rebranding and introducing a new recipe for
OUTSIDE THE BOTTLE
SMALLER, MORE CONVENIENT PACKAGE SIZES
We continue to expand the availability of our beverages in smaller, more convenient package sizes to help people better manage the sugar they consume and to best fit their diet and lifestyle. Today our most popular soft drinks are available in 222 mL mini cans, which continue to grow in popularity as we expand their availability along with our 237 mL glass bottles to reach more store shelves.
Since 2015 we have:
- Downsized our most popular package size by 15% from 591mL to 500mL
- Introduced a 310mL sleek can as an alternative to our 355mL format
- Introduced a 1.25L ‘meals pack’ bottle for gatherings of friends and family
- Introduced 10x222 mL mini can, 4 and 8x310 mL sleek can multipacks to offer consumers more flexibility and choice
ENCOURAGING INFORMED CHOICES
Coca-Cola was the first major beverage company in Canada to include front-of-pack labelling. In 2011, the Company helped launch Clear on Calories, a front-of-pack labelling initiative designed to help Canadians clearly understand the caloric content and serving size of their beverages. Recognizing the importance of labelling consistency, the initiative was adopted by several other food manufacturers.
Coca-Cola has a longstanding commitment to not market our beverages to children under 12. This means that we do not buy advertising directly targeted at audiences that are more than 35% children under 12. This policy applies to television, radio, print, and where data is available, to the Internet and mobile phones.
In 2007, we voluntarily began strict external audits of our advertising to ensure that we meet these standards and Advertising Standards Canada has certified every year since then that we are 100% compliant.