We are working to ensure that people are able to choose the drink that best fits their lifestyle and we are taking action and making changes both inside and outside the bottle.
INSIDE THE BOTTLE
DRINKS FOR ALL TASTES AND LIFESTYLES
Since we first began bottling
We have also recently introduced new beverages such as Gold Peak Unsweetened Iced Tea and smartwater sparkling to offer more sugar-free choices to our consumers.
OUTSIDE THE BOTTLE
SMALLER, MORE CONVENIENT PACKAGE SIZES
We continue to expand the availability of our beverages in smaller, more convenient package sizes to help people better control the sugar they consume and to best fit their diet and lifestyle. In 2010, we launched the 222mL mini can, which continues to grow in popularity and we are expanding its availability along with our 237mL glass bottles to reach more store shelves.
- Downsized our most popular package size by 15% from 591mL to 500mL
- Introduced a 310mL sleek can as an alternative to our 355mL format
- Introduced a 1.25L ‘meals pack’ bottle to offer consumers more flexibility and choice for gatherings of friends and family
ENCOURAGING INFORMED CHOICES
Coca-Cola was the first major beverage company in Canada to include front-of-pack labelling. In 2011, the Company helped launch Clear on Calories, a front-of-pack labelling initiative designed to help Canadians clearly understand the caloric content and serving size of their beverages. Recognizing the importance of labelling consistency, the initiative was adopted by several other food manufacturers.
Coca-Cola has committed to not market our full-calorie beverages to children and in 2007, we extended that commitment across all beverages in our portfolio. This means that we do not buy advertising directly targeted at audiences that are more than 35% children under 12. This policy applies to television, radio, print, and where data is available, to the Internet and mobile phones.
In 2007, we voluntarily began strict external audits of our advertising to ensure that we meet these standards and Advertising Standards Canada has certified every year since then that we are 100% compliant.